Tuesday, February 26, 2008
1st Year Lettering-Assignment #1
For all ad majors, this class was a must. Having to trace, fill and space those letterforms perfectly, without smudging, well this first assignment phrase should have been the real class title.
I learned to love and embrace typography, which really paid off in my early days of advertising- indicating headlines on ad marker comps. Now that the classic method of typesetting is history, I now "track and letter space" headlines on a MAC, much in the manner that was instilled through the disciplines of this class. So thank you very much, Mr. Aschenbrand, "the pitfalls of lettering" live on. And for the record I got a B- on this assignment. Comments and lettering by Bob Brocke.